Guerrilla marketing is a creative advertising strategy that involves unconventional and low-cost marketing tactics to promote a product, service or brand. This form of marketing relies heavily on the use of imagination and creativity to generate buzz and create a memorable impression on the target audience.
What does mean by ‘Guerilla”?
The term “guerrilla marketing” was first coined in 1984 by Jay Conrad Levinson, a marketing guru who wrote a book on the subject. The term “guerrilla” refers to the tactics used by small and nimble armies that use unconventional and surprise tactics to defeat larger and more conventional armies. In the same way, guerrilla marketing aims to level the playing field between small and large businesses by using creative, low-cost tactics to achieve marketing success.
Why Guerilla marketing is a hit?
The benefits of guerrilla marketing includes its capacity to generate a lot of attention for a product or brand with minimal investment. This is especially useful for small businesses that may not have the financial resources to compete with larger brands in traditional advertising channels. By using unconventional and creative tactics, guerrilla marketing can generate buzz and create a memorable impression on the target audience, which can ultimately lead to increased sales and brand recognition.
This Chai seller knows it well.
Some of the most popular tactics used in guerrilla marketing include street art, flash mobs, product giveaways, public stunts, poster advertising and social media campaigns. These tactics are designed to catch the attention of the target audience and create a sense of excitement and intrigue around the brand or product. For example, a street art campaign might involve painting a mural that incorporates the brand’s logo or messaging in a creative and eye-catching way. This can help to generate buzz and create a sense of excitement around the brand, which can ultimately lead to increased brand recognition and sales.
Another key advantage of guerrilla marketing is that it can be highly targeted. By using unconventional and creative tactics, guerrilla marketing can appeal to specific niche markets that may be difficult to reach through traditional advertising channels. This can help businesses to connect with their target audience on a deeper level, which can ultimately lead to increased brand loyalty and customer satisfaction.
Have you seen this Tinder account of Deadpool?
When U.K. retailer Lidl took a dig at its rival. Here we see Lidl’s add overlying the ad of same product by its competitor in much cheaper price.
However, there are also some potential risks associated with guerrilla marketing. Since these tactics are often unconventional and unexpected, they can sometimes backfire if they are not executed properly. For example, a public stunt that is deemed offensive or inappropriate can quickly generate negative publicity and damage the brand’s reputation. It’s important for businesses to carefully consider the potential risks and rewards of guerrilla marketing before embarking on a campaign.
Hence we say, guerrilla marketing is a creative and unconventional approach to advertising that can be highly effective in generating buzz and creating a memorable impression on the target audience. By using low-cost and imaginative tactics, businesses can compete with larger brands and reach niche markets that may be difficult to reach through traditional advertising channels. However, it’s important for businesses to carefully consider the potential risks and rewards of guerrilla marketing before embarking on a campaign.
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